Employment Opportunities

Marketing Automation Strategist, Enrollment Management Marketing and Communications

Apply now Job No: 500865
Work Type: Staff Full Time (1500 hours or greater)
Location: Dayton, OH
Category: University Staff
Department: Enrollment Mgmt & Marketing Comm - 650400
Pay Grade: B - Exempt
Applications close:

Position Summary:

Are you an experienced email and SMS marketer looking for a meaningful opportunity to make an impact? Join the University of Dayton's highly collaborative Enrollment Management Marketing and Communications team in a new role as Marketing Automation Strategist. Use your skills to analyze the student journey from prospect to enrollment and identify opportunities to improve personalization and automation while communicating the unique benefits and value of a UD education. The University of Dayton offers a competitive benefits package, including health, dental and vision insurance, retirement, disability, tuition assistance for you and your dependents, vacation/sick accrual and holiday pay.

With a blend of communication, technology and creative skills, the Marketing Automation Strategist will communicate the University of Dayton’s distinctive value to support student recruitment and enrollment, delivering on our mission to be a diverse community committed, in the Marianist tradition, to educating the whole person and linking learning and scholarship with leadership and service.

As part of Enrollment Management Marketing and Communications, the Marketing Automation Strategist analyzes the team’s digital marketing processes and performance and recommends opportunities to automate or optimize communication throughout the enrollment cycle to improve the experience for prospective students and their families.

The ideal candidate will have a student-first mindset, with a strong understanding of marketing automation capabilities and technology (Salesforce Marketing Cloud preferred) and the ability to lead projects and communicate effectively with leadership, internal clients, and technical and operations stakeholders. The Marketing Automation Strategist is a member of a creative team that collaborates closely to support the marketing needs of the Division of Enrollment Management, including producing compelling, innovative, results-oriented marketing to support developing new markets, recruitment and retention. This position will ensure the delivery of high-quality, high-impact marketing journeys that meet the specified requirements.

Position responsibilities include leading discovery and brainstorming sessions; translating strategy into tactical marketing requirements; collaborating with marketing and technical stakeholders to create, design and build journeys; supporting testing and validation activities; and analyzing performance to measure return on investment and optimize future campaigns. Candidates should have a strong understanding of best practices in email and SMS marketing.

Diversity, equity and inclusion are among the core values of the Division of University Marketing and Communications. We aim to authentically and intentionally represent all forms of diversity in the UD community in our marketing and communications. This position will work to ensure we are effectively communicating with and reaching the many audiences vital to the University’s success.

The Marketing Automation Strategist reports to the Executive Director of Enrollment Management Marketing and Communications. A hybrid work arrangement is available.

Minimum Qualifications:

- Bachelor's degree.
- At least three years of relevant experience with marketing automation focused on email and SMS communication.
- Effective verbal and written communication skills with a solid portfolio of work that demonstrates skill in analysis, digital strategy and marketing/advertising.
- Excellent organizational and time management skills with the ability to prioritize multiple projects and meet deadlines.
- Strong attention to detail.

Preferred Qualifications:

While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following:

- Bachelor's degree in Marketing, Communications or Technology.
- Three to five years of professional relevant experience with marketing automation, brand marketing strategy, digital and interactive projects, and traditional marketing communications.
- Experience using Salesforce Marketing Cloud or similar marketing automation tool(s).
- Demonstrated ability to lead projects from discovery through execution and optimization: leading discovery and brainstorming sessions; translating strategy into tactical marketing requirements; collaborating with internal clients, marketing and technical stakeholders; testing and validating deliverables; analyzing performance to measure return on investment; prioritizing improvements for future iterations.
- A commitment to inclusion and experience working with and communicating to socially and culturally diverse audiences.
- Strong interpersonal skills and ability to quickly establish rapport and lead through influence.
- Commitment to delivering the highest level of customer service.

Special Instructions to Applicants:

To apply please submit a cover letter addressing each minimum qualification and any applicable preferred qualifications that you meet, as well as at least three relevant works samples related to the minimum qualification. 

A federal court on December 7, 2021, issued a ruling that suspends the COVID-19 vaccine requirement that applies to federal contractors nationwide. With this development, the University will pause any enforcement action against employees who have not complied with the requirement to be fully vaccinated by Dec. 8, 2021 or to have requested an exemption to maintain their employment status.

The University will continue to monitor the state of the pandemic on campus and in the community as well as developments in federal and state requirements, and also will continue to regularly consult with public health officials and our medical panel. As has been the case throughout the pandemic, our protocols and requirements are subject to change depending on conditions on campus or in our community, and government requirements.

Closing Statement:

Informed by its Catholic and Marianist mission, the University is committed to the principles of diversity, equity, and inclusion. Informed by this commitment, we seek to increase diversity, achieve equitable outcomes, and model inclusion across our campus community. As an Affirmative Action and Equal Opportunity Employer, we will not discriminate against minorities, women, protected veterans, individuals with disabilities, or on the basis of race, color, national origin, religion, sex, sexual orientation or gender identity.


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